is going some tough times right now.

The ’s by as much as 37% in April after the poor first , by a loss to the tune of 200,000.

The and loss has to force , 150 jobs just last week. And by ’s own , the pain is far from over, as the to lose an 2 next .

are for , and, after years of the movie and , it might be into the very thing it once came so close to by major movie , and to their model.

is the it run in for up to 45 days them to at-home , . The will try out a with two high- films this year, Out 2, the to the 2019 film that in over $300 at the box , and a new film by González Iñárritu.

say that the of time are shown in makes sense for the , as it one of the ’s : for its .

“The is the for all , as far as are ,” , and CEO of film firm Gower ,told . “In the era ofso far, the have the to help all , like ,their best and their to their core .”

Forso far, may be a for to get its big known to a wider .

“There is no buzz- than a movie ,” Paul , an with , told . “ the of the , even big star- can get lost in that sea of .”

did not to ’s for .

is no to for its high- films, but has so far these to no than a few weeks. A that lasts 45 days would be a from how they have in the past. The ’s model on , but the giant’s and might be the to .

Since the of last ’s poor , has also toyed with the of ads in its , as well as types and tiers of . The is also on a new brand of on shows and stand-up , a for the .

ads and , the would begin to look very to the old TV model it so . And with new with other , the to be into a new of old cable TV.

was the first major to hit the in 2007, and for a long time to the film and movie-going . its to live in would be a of the trend, but it might be a wise move, as see movie being in for a next few years after a - lull.

“The 2019 pre- box was $42.3 and we to back to these in 12-18 from now,” said.

for major this year— to the cult Top Gun and box - —is high, some old- to that “ are back” for the .

live in could also help a wider pool of or for like . In the past, like , Cuarón, and the Coen have to for on the that the play their in .

“This may be in fact the most part of a for a like for whom the for a could be the for major (both in front of and the ) to agree to be a part of such a ,” said.

“There is no for that big , and that,” he added.